When applying scar gel, a good rule of thumb is to spend 3-5 minutes massaging Scarfade into the skin during each application. We suggest using both circular (clock wise and counter clock wise) motions as well as up and down and sideways motions. This will help break down scar tissue.
I have used ScarFade following the removal of a basal cell carcinoma in the middle of my forehead. My two inch scar has dramatically improved over this 3 month post-operative period and is barely visible. ScarFade is a wonderful product.